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MY PICKS FOR MULTI-CHANNEL MARKETING AND E-BUSINESS STRATEGY
& MANAGEMENT RESOURCES
Following is a list of my favorite web sites dealing with E-Business,
E-commerce, and online marketing strategy and management issues.
(A continuación se encuentra mi lista de páginas web preferidas sobre el comercio
electrónico y marketing.)
E-BUSINESS AND MARKETING RESOURCES INDEX
 www.InternetRetailer.com
This site and its email newsletter are a must-read for e-commerce
practitioners.
www.ClickZ.com This network
has a number of valuable areas, and some insightful columnists I
like to follow. Sign up for the newsletters that interest you at
www.clickz.com/subscribe/.
www.eMarketer.com EMarketer, the site
for online marketers. Also has a weekly e-newsletter and e-quiz, shown above.
www.MarketingVox.com
Online marketing news and articles for media buyers.
www.iMediaConnection.com Great site particularly for keeping up
with emerging technologies in marketing, from podcasts to wireless
to video and more.
- Multi-channel
Marketing
www.MarketingProfs.com
combines articles from marketing professors and professionals. Free access
on these information-packed articles is only for a limited time, so open
this e-mail right away to read the whole article. It is definitely worth
your while!
www.dmnews.com Direct Marketing News online. They
now have a spin-off print publication, I-Marketing News dedicated to interactive
marketing that is a MUST subscription
(free to qualifed US residents).
The
University of Central England at www.uce.ac.uk/library/public/market.html
lists British and European resources.
- Branding
www.BrandWeek.com All the
latest news and moves in the branding front.
www.AllAboutBranding.com
Packed with articles on all issues relating to "proactive brand
management."
www.Beyond-Branding.com/blog/blogger.html "The
Beyond Branding Blog brings the best of individual BB
authors, many of whom have branched off into their individual blogs."
Combines
www.BrandingBlog.com Dave
Young's Branding Blog covers the gamut of branding issues that
interest Dave. Includes rants and raves, always a fun read.
www.BrandChannel.com/papers.asp Posts white papers on branding,
reflecting current thinking.
- E-Business Management
IT
Toolbox at www.ittoolbox.com is a
goldmine! It has links to sites on e-Business,
Customer Relationship Management (CRM),
Supply Chain Management, and technical issues like Data Warehousing,
Enterprise Application Integration, and ERP applications like Oracle,
PeopleSoft, SAP, and Baan.
CIO Magazine at www.cio.com
offers multiple resources for e-business executives.
http://www.ebcentral.com
Electronic Business Central has a very wide range of topics on e-business issues from law
to marketing to BPR and supply chain. Although a commercial site listing vendors, it's
still worth a visit.
- E-Commerce and E-Tailing
www.eCommerce-Guide.com
Internet.com's mini-site of ecommerce articles and columns.
www.eCommerceTimes.com
Electronic Commerce News, Resources and Business Strategy. Also a very complete site, they
have a weekly e-commerce e-mail newsletter to keep you abreast of the e-news.
www.InternetRetailer.com I
know, I know, it's listed under Internet Marketing, too, but this is really
a critical site for etailers.
www.InternetNews.com/ec-news/ Ecommerce news for IT managers.
www.eComInfoCenter.com
Personal site linking to many great ecommerce resources worldwide.
eLab.Vanderbilt.edu/ Vanderbilt
University's Sloan Center for Internet Retailing, according to the very
academic-sounding directors: "seeks to fill this void [of non-ecommerce
academic focus] by conducting
research that improves business effectiveness and advances best
practices in Internet retailing by focusing on the customer chain, including
all functions that impact the consumer experience." A lot to say the
academics are finally paying attention to ecommerce issues in retailing!
http://www.e-tailing.com/ E-Tailing
Group. Sign up to receive their terrific free guide full of the self-assessment questions
for business who truly want to be successful in the brave new world of e-tailing.
www.SearchEngineWatch.com
THE MUST-READ SITE for search engine information. Tracks the
happenings in all the major web search engines and directories and gives you advice on how
to optimize your site for best placement. Not just a site on marketing, it
gets into the technology, the politics, and the positioning. Getting your site optimal search engine ranking
is a very inexact art and a science, and must be constantly monitored to ensure customers
can actually find your site. To access the best resources, you need to
be a paid member, but it's worth it for the insider info and advice.
www.SEOChat.com
SEO Chat has great information on making your site natively search-friendly,
before you even start the paid placements. Search engine optimization is a
critical component of any marketer's toolkit today. Has resources on
marketing, link trading, optimizing for different search engines, and
keyword selection.
www.Sempo.org The Search Engine
Marketing Professional Organization (SEMPO) is a "non-profit professional
association working worldwide to increase awareness and promote the value of
Search Engine Marketing worldwide."
www.Did-it.com/detective.htm
Once you've sent in your submissions to the search engines and directories, use Did-It's
(the Search Engine Specialist company), free Did-It Detective service which checks your
site's ranking on the major search engines and directories.
www.webdeveloper.com/categories/html/html_metatags.html
Gives details on metatags, just one of the necessary web page search optimization strategies.
SEARCH ENGINE SUBMISSION
- www.submit-it.com or
http://www.linkexchange.com. Submit It is the
all-in-one site to submit your site to get listed in the various search engines and web
directories. Since there's no such thing as a free lunch anymore, Submit It charges for
most of its services, but still gives a Free Trial Subscription to let you list your site
in only the major engines like AltaVista, Excite, Lycos. Look for the Free subscription
link in tiny letters. Their recommendations on Meta Tags and Yahoo! submission are very
helpful.
PAID SEARCH MARKETING PROVIDERS
NOTE: Many major and minor search engines and directories use other
providers' technology to keep their listings current. To keep track of which
search engine marketing technology feeds the other search engines, read the
chart on this page:
http://searchenginewatch.com/reports/article.php/2156401
- GOOGLE SEARCH ADVERTISING: Google, AOL, Excite, Netscape,
HotBot and Lycos are powered by Google technology. For information on
advertising with Google AdWords and the newer- and more controversial-
Google AdSense, visit
www.google.com/ads.
- YAHOO! SEARCH ADVERTISING: Yahoo!, MSN, AltaVista and
AllTheWeb are all powered by Yahoo! technology. Visit
searchmarketing.yahoo.com For info
about advertising on the Yahoo! network and their other member search
engine and directory sites.
AFFILIATE EVENTS:
www.AffiliateSummit.com
The Affiliate Summit brings both sides together and offers tracks for
both affiliate managers working for merchants and the affiliate sites
themselves.
AFFILIATE PROGRAM MANAGEMENT FOR MERCHANTS:
www.AffiliateManager.net Shawn Collin's terrific site about
Affiliate Marketing Program Management for Merchants.
www.Marketingvox.com/archives/categories/affiliate_marketing/
MarketingVox.com's archives on affiliate marketing management.
www.AffiliateProgramManagement.com Simple site that links to some of the
best affiliate management sites on the web.
www.PartnerIndustry.com
Links for both sides of partnership marketing, including affiliate
marketing.
www.HomeBizJour.com/articles/ Links to articles for affiliate
marketing for merchants.
AFFILIATE MARKETING FOR AFFILIATES:
www.AssociatePrograms.com/affiliate-program-tutorial.shtml An
Affiliate Program Tutorial for newly-joined affiliates.
www.AffiliateTip.com/blog/ Extensive blog with advice and links for
affiliates.
www.AffiliateMarketingWorld.com Blog with news and advice for
affiliates. Offers podcast from the Affiliate Guy, Paul Colligan.
www.Affiliates-World.com
Covers affiliate and other online marketing for affiliates.
www.AffiliatePrograms.com
Lists by category of affiliate programs across the 'Net.
http://BBLMedia.com/ AFfiliate
Marketing Resource Center with money-making tips for affiliate sites.
www.AffiliateClassroom.com/magazine.php Online version of
"Affiliate Classroom" magazine, published by this training provider.
www.Mikes-Marketing-tools.com/directory/affiliate-marketing.html
Reviews of software, services, publications and other resources for
affiliate marketers.
PRIMARY AFFILIATE NETWORKS IN THE US:
- www.LinkShare.com -
LinkShare, while a very large network, requires exclusivity from
merchants.
-
www.cj.com Commission
Junction, the final player in the Big Three.
INTERNATIONAL ISSUES:
www.a4uforum.co.uk The UK
forum on affiliate marketing
- Other Useful Resources
for Marketers
www.OneLook.com
Combines all the best online English dictionary sites, including US and
UK versions.
www.Thesaurus.com
An instant, online thesaurus when you're looking for just the right
words- critical for marketers!
www.SuperPages.com
This is the site for finding people who are online or offline, since it lists addresses
and email addresses from all the U.S. phone books. Notice that you can
search the metropolitan areas in case the person has moved to a neighboring
state.
www.mapquest.com Use MapQuest when you're heading
to a new place to seal that new e-business joint venture. It will print out a map with
(usually) near door-to-door instructions. Beware of directions in newly
built or under construction areas! Another good alternative is MSN Maps
at www.MapBlast.com.
www.weather.com The Weather Channel online lets
you check the weather around the world before that big business or pleasure trip.
 Please
send your suggested e-business and marketing resources to me at mjb@webpractices.com. |
