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MICHELE'S BEST WEB EVENTS & TRAINING

Following is a list of my favorite training courses, conferences, and seminars dealing with E-Business issues. (A continuación se encuentra mi lista de recursos preferidos sobre la formación y conferencias relacionadas con el comercio electrónico.)

 Please help me grow this list by sending your suggested e-business and web training resources to me at mjb@webpractices.com. (Por favor, ayúdeme a aumentar esta lista de recursos sobre el negocio por Internet, y envíeme sus recursos sugeridos por correo electrónico a mjb@webpractices.com.) I reserve the right to edit or refuse submissions.

E-BUSINESS EVENTS, CONFERENCES & TRAINING TOPICS

• Master List of E-conferences
• E-Tailing and E-commerce Conferences
• Web Marketing Conferences
• Web Management, Leadership and Latest Trends Conferences
• General Web Conferences
• Federal Web Conferences
• E-business and Web Marketing Certification and Training Courses 

E-BUSINESS AND E-TAILING SEMINARS AND CONFERENCES

Master List of E-conferences:

• Conferenza: www.conferenza.com, has a comprehensive list of e-biz conferences and snazzy applications like a Palm Pilot downloadable app to list all their conferences.
• CIO Magazine, (bless 'em!) has come out with probably the best list of all technology conferences at their "The Events Calendar" section of the CIO web site. The calendar is sortable by category, such as Internet Events, E-business Events, or CRM Events. You can submit events as well, for those who didn't get their PR out in time! 
• International Webmaster Association, at http://iwanet.org/ with an article site at  http://www.webprofession.com/, has a database of trade shows at http://www2.tsnn.com/partner/590/ 
• DM News maintains an excellent list of marketing and web conferences at their site, http://www.dmnews.com/DM_Calendar/.  
• ZDNet, the premiere technology e-zine, at www.zdnet.com, maintains a comprehensive list of web and technology events under Events at http://www.zdnet.com/comdex/?chkpt=hpqs01327. You can search for any subset under their comprehensive search engine.

Web Marketing Conferences:

• Direct Marketing Association:

  The DMA offers many online and offline marketing conferences, seminars and councils. See the entire list at the DMA's Events page.

  • The best of the DMA's events for networking and general marketing expertise continues to be the Annual DMA Conference (read about it at http://www.the-dma.org/dmaannual/index.htm). There are now many more Internet-related topics than it used to have. I still find many of the seminars usually for beginners or some thinly-veiled marketing pitches for the companies, but with careful selection, it can be invaluable. Use it to learn about topics outside your area as well. Note that the roundtables and side conversations with other experts, and particularly the business networking, make this worth it. Plus it still has some of the few great freebie events going on during the week. Usually held around Halloween, it always has intense pre-conference workshops on specific topics, including in 2001 business-to-business marketing, catalog marketing, marketing creativity and global direct marketing.
  • Net.Marketing Conference and Exposition (read about it at http://www.the-dma.org/dmanetmarketing/index.shtml) A specific web-related marketing conference with many big-name speakers. Attendees tend to be middle to beginning range.
  • DMA Interactive Marketing Council and Web seminars. See the DMA site, www.the-dma.org, for details.
  • Association for Interactive Media, AIM, www.interactivehq.org, is now a part of the DMA, and offers seminars as well, including events at the Fall Net.Marketing Conference.

  Note: DMA/ AIM offers a free subsciption e-mail to notify you of upcoming DMA/AIM events and changes to the site. To subscribe to the MyDMA newsletter, go to  http://www.the-dma.org/aboutdma/mydmanewsletter.shtml.

• International Quality & Productivity Center at www.iqpc.com offers marketing seminars and conferences, including web-related ones. See their list at http://www.iqpc.com/inet-e.htm.

• Worldwide Business Research Group at http://www.wbresearch.com/ sponsors international logistics and e-tailing conferences, including E-Tail '99.

• Institute for International Research at www.iir-ny.com, offers many web marketing seminars, including multicultural and e-tail specific themes. (Beware, once your name is on their list, you will get mail forever! :-)

• The Strategic Research Institute sponsors conferences around specific sectors and demographics, with an emphasis on financial issues. 

E-Tailing and E-commerce Conferences:

• E-Tailing Group keeps a short list of E-commerce Seminars and Conferences under their "The Scoop- Coming Events" section at http://www.e-tailing.com/. Click on "e-Conferences" in the left-hand navigation bar.
• Worldwide Business Research e-commerce conferences can be found at http://www.wbresearch.com/ecommerce.html , including ETail 2001 and mCommerce conferences. 
• Retail Info Systems News sponsors an End-to-End Commerce event usually held in spring or early summer which covers all those messy back-end issues of e-tailing. See all their events at http://www.risnews.com/conference/index.htm 

Web Management, Leadership and Latest Trends Conferences:

• Fast Company's Conference, Real Time, at www.fastcompany.com/realtime, is considered to be fantastic personal development for "fast thinkers". Per a colleague who attended: "The speakers were excellent, although the other attendees tended to be more junior level." Watch out for future "brain jolt" events from them. These sell out VERY FAST.

• Jupiter Communication's web conferences are usually pretty good. See their list at http://www.jup.com/events/forums/. Includes many specialty topics like kids, music industry, financial services, online advertising, and a special Executive Series. Their Executive Forum, MindShare, is  in June, and is invitation only, although you pay. Request your invite no later than the end of March at http://www.jup.com/events/forums/executive/fast_fact.html.

• Forrester Research also offers excellent seminars with real world research to back them up. See their list of events at http://www.forrester.com/ER/Events/0,1876,0,FF.html.

• The Gartner Group has also begun offering seminars, both free and fee. Visit their main site at www.gartnergroup.com, or their Events at http://gartner12.gartnerweb.com/public/static/events/main.html Also, they have a Customer Relationship Management (CRM) Summit in September. Their ITExpo/ Symposium is offered in the spring and summer.

• Digitrends.net, at www.digitrends.net, one of the leading e-biz online dailies, sponsors some events for specific industries and high-level executives, such as Camp Interactive and E-Biz Solutions. Check them out at http://www.digitrends.net/conferences/index.html. 

General Web Conferences:

• International Quality & Productivity Center at www.iqpc.com offers many seminars and conferences on information technology and the web. Their North American list of all their conferences can be found at http://www.iqpc.com/upevent.html.
  • IQPC Internet Technology and E-commerce events can be found at http://www.iqpc.com/inet-e.htm.

• ThunderLizard Productions at http://www.thunderlizard.com offers seminars where all attendees attend the same track.
  • Web Marketing and Web Advertising Seminars
  • Web Design and other technical web seminars on Photoshop, QuarkExpress, JavaScript

• The Silicon Alley Internet Breakfast Club early morning seminars can be found at www.ibreakfast.com or www.siliconalley.org.

• Faulkner & Gray Publications (www.faulknergray.com), which include Internet Retailer, Electronic Commerce World, DM Review and Financial Service ONLINE, offers web retailing and online brand building events as well, including the upcoming   Internet Retailer World '99, October 5-6 in Orlando, Florida. See more info at http://www.faulknergray.com/confer/irc/index.htm.

• DCI's List of E-Business and IT Conferences at http://www.dci.com.

• Internet World: See http://events.internet.com .Supposed to be the BIG Internet conference, but colleagues who have attended it in the past gave it a thumbs down. So buyers beware! It is offered several times a year, and all over the world. They tend to focus more on technology than business, however, so marketers and business strategists might want to look at other conferences and training in addition. If it's offered in your town, you may want to go to the free vendor exhibit hall just to catch up on technology, and avoid paying for the sessions.

• CIO WebBusiness Web Events Calendar at http://www.cio.com/WebMaster/wm_calendar.html.

• CTIEXPO, which covers Computer and Internet Telephony Integration, is useful for call centers wishing to provide better service to online customers.

Federal Web Conferences:

You don't need to make a special visit for any of these conferences unless you're in government or work with government clients, but if you're in DC....

• FedWeb Conference for federal webbies and contractors at www.fedweb.org. A small conference for locals.

• FOSE (Federal Office Systems Expo) at www.fose.com is mostly hardware and software, but they have added conference sessions. It is the largest Information Technology show in Washington, DC, with some web info.

• E-Gov (Electronic Government) Conference at www.e-gov.com is not just for federal people, but covers far-reaching topics including security, regulation, and public service web sites and best practices. Unfortunately, the last edition was not a very well organized conference and the speakers I heard were well-meaning federal workers with limited Internet knowledge. Did anyone else have a better experience?

E-BUSINESS AND WEB MARKETING CERTIFICATION AND COURSES

• Novell offers Internet Professional certificate programs: Internet Business Strategist, Web Designer, Web Developer, Intranet Manager and Internet Architect. Visit http://www.netboss.com for information. Note that you can also study on your own and just take the test! Call 800-RED-EXAM for test registration information.

• LearningTree International: They have week-long courses with exams that give actual credit hours if you pass. I found them repetitive, though, so you may want to check out their CD-ROM courses which also give accreditation, particularly if more than one member of your web team needs to take them.

• International Webmasters Association's list of web Training and Education resources can be found at http://www.webprofession.com/wtec/. You must be a member to get the list, however, although conferences are also listed.

Please send your suggested e-business and web resources to me at mjb@webpractices.com.