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E-BIZ PRESENTATIONS & DOCUMENTS

This page includes presentations by this site's Editor-in-Chief, and other e-commerce industry experts concerning management and implementation best practices in e-business, electronic commerce, Internet / Intranet / Extranet, interactive media, web, marketing, database marketing, and information technology (IT). Some valuable documents available for free on this page include:

Quick Reference of My E-Business Presentations and Documents

On-Screen E-Business Presentations:

•  e-Business Planning and Blueprinting:
  • Multi-channel Secrets to Success in Adding "e" to Your Existing Business, a very detailed multi-part presentation on practical steps for adding internet to traditional businesses
  • "E-Business Planning for Business", ., a Blueprinting Methodology
  • "E-business Planning for Government" 
• eCRM or Customer Relationship Management:  
  • Web Site Architecture by William Buchholz at Bentley College, gives a basic outline of the issues of designing a proper web architecture
  • "The Future of eCRM: Passing the Grandma Test", the FULL presentation with samples and bonus slides 
  • "People Aren't Profiles: Granting Users the Right to Mood and Motivation", by Whit Andrews, former Senior Editor of Internet World.
• Change Management or Getting Buy-in:
  • "How to get Organizational Buy-in for your Web Project"

Sample E-Business Documents: job descriptions, content submission forms, etc.

My Conference Schedule 

Help me build this online web best business practices community by sending your ideas and comments to me for posting. Tell others about the site and when using ANY original content from this site (that which is not attributed to another author), please cite this author and website, using the following: 
    "Copyright © 1999, 2000 M.J.B., mjb@www.WebPractices.com"
with a hypertext link back to my  www.WebPractices.com web site and my email address. 

E-BUSINESS PRESENTATIONS

• Multi-Channel Business Planning and Implementation: Adding Internet to Your Business

            "Multi-Channel Secrets to Success for Adding "e" to Your Business", an in-depth presentation on practical steps on planning, building and running a successful e-commerce business within an existing organization.

• Part I: Multi-Channel Planning, Process and Organization, including Blueprinting an E-Commerce Plan and overcoming Obstacles
• Part II: Data, Metrics, and Technology, including architecture,  privacy and security
• Part III: Web Design and Personalization, including best web site functions and features
• Part IV: e-Marketing and Promotion, including e-Mail Marketing Best Practices

• eCRM: 

  Grandma Test: "The Future of eCRM: Passing the Grandma Test", first presented at the Economist's "eCRM Summit", May 2000 then revised for the Conference Board's eCommerce 2000 Conference in June. It includes full examples shown at the conferences as well as bonus slides not included in the original presentations.

  People Aren't Profiles: "People Aren't Profiles: Granting Users the Right to Mood and Motivation", by Whit Andrews, former Senior Editor of Internet World, from the May 2000 "Personalization Summit" in Boston. Please cite Whit as the source on this presentation. 

  • Another terrific article by Whit is one on various dynamic online pricing models like auctions, entitled "Dynamic Pricing 101". 

• e-Business Blueprinting or Planning:
  • Private Sector e-Biz Planning: 

    "Secret Weapons for COMMERCIAL Success on the Web: The Right People, Policies, Procedures and Technology" , first given at the DMA's Net.Marketing '99.

    Presentation Overview: Issues addressed include a methodology for asking and answering the right questions to build a web-enabled business in the areas of: Customer requirements, E-Business Strategy and Policies, Total Business Processes to support the new strategies, Web Office Organization and the People (Job descriptions) to support it, Intelligence/ Data/ Automation and Technology to support the new e-business.   Please email your comments, additions and suggestions to me at mjb@webpractices.com. 

   

  • Public Sector or Non-Profit e-Biz Planning:  

    "Secret Weapons for GOVERNMENT Success on the Web: The Right People, Policies, Procedures and Technology"  

    Presentation Overview:  E-business blueprinting for public sector organizations, with references to issues and requirements affecting governments and non-profits.

     

• Change Management / Overcoming Resistance: 

      "Getting Buy-in for Your Web Project" , first presented at FedWeb '99.

  • Presentation Overview: This presentation is intended to give some practical ideas to web evangelists out there to help them avoid or overcome some of the organizational resistance (bottom to top) to their e-business ideas. 

SAMPLE E-BUSINESS DOCUMENTS   

Following are some downloadable files for you to use, including: Intranet Checklist, Web Content Submission Forms, E-Business Job Descriptions, Sample Privacy Policy, General Business Planning Questions, and some Best Practices Websites I used to research some of my presentations. Send yours to me for posting to help your fellow community members!

M.J.'S CONFERENCE SCHEDULE

October 2002, DMA National Conference, San Francisco, California.

September 2002 Shop.org Member Summit, New York.

July 2002. GasPedal.net's Email Marketing Crash Course. New York, NY. 

May 2002 CIDBM with DMa, Brazil. Presentation on "Secrets to Multi-Channel Success".

February 2002  Direct Marketing Educational Foundation. Presentation on Multi-Channel and e-Mail Marketing Best Practices.

January 2002 Abacus Summit, Bal Harbour, Florida. "Making e-Mail Marketing Work for Youl"

June 2000: NYU Stern School of Business: E-business 2000  Conference. I spoke for Fortune 500 executives on implementing eCRM best practices techniques by "Passing the Grandma Test". 

MAY 2000: "The eCRM Summit 2000: Managing customer relations in a virtual world", May 16-18, 2000, Carmel Valley Ranch, Carmel, California. Presented "The Future of eCRM.: Passing the 'Grandma' Test" where I showed how we have to reach back in the past in order to meet the future of the virtual marketplace.

JUNE 1999: I participated in a best web practices panel about web sites for entertainment and recreation at the E-Gov '99 (Electronic Government) conference and exposition at the Washington, DC, Convention Center, June 28-July 1, 1999.

APRIL 1999: I spoke at FedWeb '99 on April 28 (Building your Government E-Biz Plan- a longer, government-specific version of the Net Marketing presentation) and again on April 29 (Getting Buy-in for Your E-Biz/ Web Project) in Bethesda, MD. See FedWeb's site for details.

MARCH 1999: Direct Marketing Association's Net Marketing '99 Conference, with my presentation, Secret Weapons for Success on the Web: The right policies, people, infrastructure and technology.

Files: Commercial e-Biz Planning; Federal e-Biz Planning; Buy-in; Grandma. 

Please send your suggestions for improvements to any of these presentations to me at mjb@webpractices.com.