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1- CUSTOMER REQUIREMENTSfor Current and Future Customers

Who are you serving now? Who should you be serving? What do they want from you?

Where do you find this out? Sources of customer requirements include:
- Surveys, interviews with your sales or telemarketing reps, review of postal or e-mail, focus groups
- Example: Mint’s request for Public Comments on the New Dollar Coin drove traffic to catalog during worldwide market research!

What are some typical requirements?
- Self-service & input into your product design
- Accurate, up-to-date content
- Customized and entertaining content
- Easy navigation, Shopping cart
- Want to buy direct, including overseas

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1- CUSTOMER REQUIREMENTS for Current and Future Customers

Who are you serving now? Who should you be serving? What do they want from you?

Where do you find this out? Sources of customer requirements include:

What are some typical requirements?

1- CUSTOMER REQUIREMENTSfor Current and Future Customers