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STRATEGY Issues

• Examples of e-business strategies:

  Public Sector:
  
  • Create an online educational community to build youth base (US Mint)
  • Allow customers to fill out application forms online (FTC)
  • Allow customers to download forms to mail in (PTO, Forest Service)
  • Allow vendors to submit proposals online (DOD Acquisition, NASA)
  • Let customers order products online (US Mint, Census Bureau. BPD)
  • Apply for jobs online (OPM’s USAJOBS)
    Private sector:
  • Allow customers worldwide to place/ track an order via web (FedEx)
  • Create an Extranet for distributors for orders & collateral (Heineken)
  • Provide information-only web site to avoid channel conflicts (Sauder)
  • Reduce distributor channels by selling direct to consumers (COMPAQ)
  • Use online forms to solicit free market research on products (Photodisc)
  • Develop online app to allow customers to self-configure products (Cisco)

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