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Sample E-Strategies: “Five Steps to Success in E-Commerce” (from Customers.com®)

1. Make it easy for customers to do business with you.

2. Focus on the end customer for your products and services.

3. Redesign your customer-facing business processes from the end customer’s point of view.

4. Wire your company for profit: design a comprehensive, evolving electronic business architecture.

5. Foster customer loyalty -- the key to profitability in electronic commerce.

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