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E-Business Strategy Examples

  • Create online collector and educational communities to build interest in collecting and attract young people to coins (US Mint)

  • Allow customers worldwide to place/ track an order via web (FedEx; UPS)

  • Create an Extranet for distributors for orders & marketing materials/ info (Heineken)

  • Provide information-only web site with list of distributors to avoid channel conflicts (Sauder.com)

  • Reduce distributor dependence by selling direct to consumers (COMPAQ; Dell)

  • Use online forms to solicit free market research on products (Photodisc; US Mint)

  • Develop online applications to allow customers to self-configure products (Cisco, Lands End)

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