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4- ORGANIZATION

Q: What organizational “boxes” or job functions

are needed to support your e-business?

A1: 3 Primary E-Business Roles

Primary Role: E-Business Strategy/ Marketing/ Sales
Secondary Role: Editorial Content/ Creative Development
Tertiary Role: Technical Development/ Support

A2: Supporting Roles throughout Organization

Web Liaisons vs. Content Providers (minimum of 2)
- Skills: Writers, technophiles and opinion leaders
- All Areas: Brand/ Channel, Customer Care, IT, Legal, Public Affairs, Corporate Comm., HR, Operations, Engineering, etc.
Web Working Group (tactical decisions by cross-functional teams)
Web Steering Committee (strategic decisions by senior management)

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