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7- AUTOMATION

• Which of these steps can be automated?

  • Marketing offers (cookies and push technology with links to marketing database)
  • Email replies (use templates, FAQ look-up, and auto-lists)
  • Updating catalog (sell-outs link to back-end product database)
  • Standard updating (Admin screens for Web liaisons of press releases, statistics, job listings, etc.)

• NOTE: See E-tail Mall Chart in January 1999 issue of Business 2.0 for “ideal e-tail vision”

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