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Example Best Practices: The Eight Critical Success Factors in Electronic Commerce and E-Business (from Customers.com®)

    1. Target the right customers.

    2. Own the customer’s total experience.

    3. Streamline business processes that impact the customer.

    4. Provide a 360-degree view of the customer relationship.

    5. Let customers help themselves.

    6. Help customers do their jobs.

    7. Deliver personalized service.

    8. Foster community.

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