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Resources for e-Business, e-Commerce and Multi-channel Marketing

 

Recommended E-Business Reading

    1. NEW! Visit my new personal web site, www.WebPractices.com, for downloadable, sample e-biz documents, and recommended resources.
    2. Customers.com® and particularly the free Customers.com® Handbook by Patricia Seybold, orderable from www.customers.com
    3. Best Practices in Interactive Marketing: A Planning Guide, from the Direct Marketing Association
      (Note: See pages 118-122 for “A Checklist of New Media Strategy and Implementation” for all the planning questions to ask while preparing an e-business plan)

    4. Secrets of Successful Web Sites by David Siegal
    5. Web Site Management Excellence by Linda Brigman
    6. Business 2.0, Fast Company and Wired magazines

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